What makes a product skyrocket?
Easy. When celebrities use it.
Curiously, the celebrities do not even need to personally endorse the product. The act of utilizing it’s an endorsement in itself. Celebrities in motion pictures, theater, sports activities, and even in politics will be strolling promotion for firms.
That is highly effective advertising and marketing and might trigger an unknown or recognized product to skyrocket nearly in a single day.
An instance of this phenomenon is Ben Nye Banana Powder.
The product and plenty of others had been created by Ben Nye, a Hollywood make-up artist. He knew what different make-up artists would need in a product. He knew what his purchasers and people of different make-up artists’ would need in a product – one thing that made them look higher.
Prime artists appear to like the Ben Nye powder. It is reported to offer a superior matte end that may be very refined. The product is translucent with a tinge of shade that does not clog pores.
Its web site product promotes itself as a luxurious highlighter and contour powder that creates a clean end. And, it is without doubt one of the high powders on the make-up market.
Ben Nye knew what he was doing. That is advertising and marketing at its best.
A bit about Ben Nye and his enterprise.
In response to Wikipedia, Benjamin (Ben) Nye, Sr. was a well-known make-up artist for the Hollywood movie trade. He labored on high names from the Nineteen Thirties to the early Eighties.
Due to his experience, Nye based the Ben Nye Make-up firm in 1967. The corporate highlights using its merchandise by famend make-up artists in each the theater and movie industries.
Being a savvy enterprise man, Nye transitioned into make-up for most people. And, with the connection to Hollywood and celebrities, he had highly effective built-in endorsements.
Does high quality matter in advertising and marketing and enterprise… and make-up?
Whereas Nye had the correct connections, if the product wasn’t extraordinary, it is reputation would not have taken off. Within the make-up enterprise, Nye did what he did finest. He created make-up that labored. He created a product that made celebrities look higher and a product that make-up artists wished to make use of and located straightforward to make use of.
Placing collectively an amazing product (high-quality make-up), the correct instruments (make-up artists), and the correct audience (celebrities), Nye created a robust advertising and marketing mechanism.
That is why Nye’s enterprise was profitable and nonetheless is.
After all, having celebrities use your product is a particular plus. It brings the ‘wow’ issue to a product. It offers the potential for a product to skyrocket.
However, once more, and not using a high quality product the rockets would rapidly whimper out.