dJAX Ad Alternate Framework is an open platform that gives instruments for the Publishers or Businesses to combine any variety of Ad Exchanges thus fetching actual time revenues. The product permits the administrator to configure multiple third celebration ad exchanges like OpenX Market, Pubmatic, Google adverts into dJAX ad trade framework. This association permits each getting stock from different ad exchanges and sending adverts to them. The dJAX Ad Exhange framework shall be working primarily based on international RTB system.
The prevailing dJAX system has been built-in with OpenX Market and Pubmatic. The assistance accessible in third celebration API interface is used to create the functionalities required and to do the implemention.
It’s a expertise platform able to
1. Scaling to facilitate integrating different third celebration ad exchanges.
2. Creating and Managing accounts in actual time.
3. Integrating OpenX Market as an advertiser and thus coping with the OpenX Market in actual time to fetch the banner and income particulars.
4. Integrating Pubmatic as an advertiser and thus importing the earnings into the dJAX system which s cut up by the writer.
5. Offering the Passback Monitoring system.
6. Managing the Home Advertisements.
It helps all the essential ad codecs corresponding to Textual content, Picture and HTML banners. It additionally helps cellular adverts. Advertisers ought to have popunder/popup/exit visitors campaigns. Mainly, the framework permits adverts whose sizes are available in predefined Common Ad Package deal sizes.
Utilizing dJAX product, the potential clients are focused utilizing the next methods:
1. Geo-graphic focusing on
Targets the customers primarily based on their geo places corresponding to nation, areas, metropolis, postal code, IP tackle and many others.
2. Behavioral Concentrating on
Targets the customers in accordance with browsing behaviour, ad interactions and search actions. Makes use of a profile of prior habits to find out which ad to be proven throughout a given go to. For instance, focusing on automobile adverts on a portal to a customer who was identified to have visited the automotive part of a normal media website.
3. Viewers Concentrating on
Targets finest customers for a particular ad or marketing campaign and that is used to successfully attain gross sales, acquisition and branding targets. Advertisers can effectively attain the appropriate viewers with proper message on the proper time. Shoppers are benefited in getting extra related Advertisements.
4. Cellular Concentrating on
Targets by cellular units which embrace iPhone, iPad, Android, Blackberry, Home windows Telephone and Function Telephone.
• Handle Advertiser, Writer accounts
• Show and cellular Ad Codecs and Customization
• World RTB system with third celebration ad exchanges integration
• Subtle Concentrating on Capabilities
• NET-X Cost system for writer’s funds
• Approval Techniques
• Multi-Lingual Assist