An internet Enrollment Counselor has little in widespread with a standard brick-and-mortar Admissions Counselor. The 2 differ in some ways: job description, day by day expectations, coaching strategies, and {qualifications}.
Within the on-line setting, every little thing is totally different: college students’ expectations, advertising and marketing approaches, contact technique, interview course of and follow-up procedures. In case your enrollment administration crew doesn’t spend at the least 5 hours a day on the cellphone, your college won’t ever service all the leads you’ve gotten generated. On-line enrollment administration is extra about contacting and bonding with particular person college students than it’s about promoting the varsity, and time spent with every potential scholar is extremely vital.
Given the character of on-line schooling, the method all the time has a way of remoteness that schools and universities can’t overcome fully. Nonetheless, you may make nice strides when you bear in mind this: the varsity that bonds with the potential scholar will win. Most college students store a number of colleges with on-line applications earlier than making a call and, not like the standard course of that may contain weeks of campus visits and interviews, the net world strikes at lightning velocity. Selections are made in hours and days, not weeks and months. College students can, and can, request data from a number of colleges in a matter of minutes. They search somebody to assist them decide, and so they need assist with the method. Thus, the function of an Enrollment Counselor turns into extremely vital to the success of your on-line schooling program.
Enrollment Counselors function the primary level of contact with potential college students, and so they information prospects by every step of the enrollment administration course of, from result in applicant to enrolled scholar.
–An Enrollment Counselor’s Common Day–
Step 1: Overview the day’s deliberate actions.
Deliberate actions could embody scheduled:
- Phone interviews
- Course demos/walk-throughs
- Utility walk-throughs
Throughout down instances, Enrollment Counselors ought to plan to contact leads by way of cellphone. Leads must be grouped into classes together with:
- Sizzling leads (lower than 48 hours previous)
- Heat leads (48 hours to at least one week previous)
- One week to a few months previous
- 3-6 months previous
- 6-12 months previous
- Greater than 12 months previous
- Recycled leads
Step 2: Contact current leads.
An Enrollment Counselor ought to give precedence to sizzling and heat leads earlier than contacting the remaining lead classes. The aim ought to all the time be to schedule an exercise (resembling a cellphone interview or utility walk-through) with every lead she or he contacts.
Step 3: Name database contacts.
As talked about in step two, first precedence must be given to current leads. Nonetheless, it’s vastly helpful to contact previous and recycled leads, as potential college students typically could have needed to put faculty on maintain for some motive, resembling settling into a brand new job, beginning a household, or feeling overwhelmed on the time of the unique inquiry. Since then, their circumstances of their lives have modified, and Enrollment Counselors could possibly convert these leads into new sizzling leads.
Step 4: Put together for cellphone appointments.
This step contains:
- Reviewing potential college students’ recordsdata, that means the Enrollment Counselor ought to assessment college students’ questions, requests and educational pursuits prior to creating calls.
- Gathering property, resembling data packets, purposes and monetary support documentation to have on-hand in the course of the time of the calls.
Step 5: Conduct scheduled actions.
As talked about in the 1st step, scheduled actions could embody:
- Phone interviews
- Course demos/walk-throughs
- Utility walk-throughs
Phone Interviews
Throughout cellphone interviews, an Enrollment Counselor talks to the potential college students, attending to know them and what they want from a school with the intention to succeed. Enrollment Counselor must be conversant in each web page of the varsity’s web site and know the placement of each piece of knowledge that college students must entry. The Enrollment Counselor ought to cowl all the course materials, program particulars, tuition prices, monetary support and on-line classroom necessities. By the top of the decision, potential college students must be prepared to finish their purposes.
Course Demos/Stroll-throughs
Each faculty or college providing on-line applications ought to have an internet course demo obtainable to potential college students. A course demo usually contains the primary 1-3 sections of an internet course, together with their corresponding lectures, readings and assignments. Through the course demo/walk-through, an Enrollment Counselor ought to clarify the net modality, the way to navigate by programs and the way to entry very important data within the studying administration system, together with assignments, grades and boards.
Utility Stroll-throughs
Throughout an utility walk-through, an Enrollment Counselor solutions any questions that potential college students could have, whereas serving to them find any sources, resembling transcripts, ACT/SAT scores and suggestion types that they might want to finish their purposes. An Enrollment Counselor may assist prospects full their FAFSA presently.
