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Would you wish to discover a inventive answer to your present problem du jour? It could be as shut because the morning newspaper. (Observe to youthful readers: the “morning newspaper” was an precise factor. It was really a wonderful invention. It appeared magically in your doorstep, required no scrolling, and by no means wanted to be recharged.)
I used to be just lately chatting with a bunch of enterprise leaders in downtown Seattle. I used to be speaking about “worthwhile creativity.” See, whereas CEOs say that creativity is crucial management high quality for achievement, they do not essentially act that manner. Many leaders appear to suppose that creativity coaching includes little greater than enjoying video games and making balloon animals.
That is why I take advantage of the phrase “worthwhile creativity.” As a result of removed from being a frivolous luxurious, creativity is the engine that drives income. Identify any worthwhile product within the historical past of the world, and it started with a inventive concept.
Again to my Seattle enterprise leaders. They needed to understand how they may generate inventive concepts for his or her present enterprise challenges-on demand. I shared with them a trick I used to make use of once I was writing jokes for Virtually Reside!, the comedy TV present that I produced for 15 years.
Punch strains and inventive concepts are each the merchandise of unrelated issues colliding (“You bought chocolate on my peanut butter!” “You bought peanut butter on my chocolate!” “Hey, look-we’ve invented the Reese’s Cup!”). So once I wanted to give you a fast joke for the present, I would learn an article from one part of the newspaper, after which learn an article from a very completely different part. Then I would pressure myself to give you a humorous connection between the 2 articles.
Look, the outcome wasn’t all the time pure gold. However what I used to be doing was forcing my mind into that area that finds connections-and that is the area the place inventive concepts are born.
So how does this relate to enterprise leaders? Here is what I advised to my leaders the opposite day. Seize a newspaper. (I feel this works a little bit higher with an precise, bodily, paper newspaper-simply as a result of it is simpler to mindlessly flip to a random section-but it’s going to additionally work in case your newspaper is on a display screen.)
Received your newspaper? Okay, now flip to any part. (I would adore it should you’d keep away from the enterprise part, as a result of we’re in search of inventive concepts right here, and the enterprise part blended with a enterprise problem is likely to be a little bit too shut for breakthrough creativity. However I will depart that to you.) Now, decide an article-any article. Learn it. Now ask your self this query:
In what methods is this text associated to the answer to my problem?
Sure, I do know. Your rapid reply is prone to be, “It is not.” However do not cease there. Do not be lazy. Forceyour mind to give you an answer-preferably a couple of.
Identical to my punch strains, I am unable to assure that your reply(s) are going to be your final answer. What I can assure, although, is these solutions are very prone to be ones that you’d by no means have considered otherwise-and they might be simply the spark it’s essential lead you to that final answer!
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