Adcamo, the corporate primarily based in Scottsdale, Arizona re-launched yesterday as a background picture promoting platform. Beforehand, the corporate was an advert community itself utilizing the identical expertise which now it leverages to publishers and different advert networks. By doing that, Adcamo can think about enhancing their expertise and in addition operate as a gatekeeper (Google can also be a gatekeeper in promoting, which made them wealthy).
Background promoting was by no means touched earlier than (besides MySpace to some extent) and Adcamo patented this expertise (patent-pending, really) and it empowers others to make use of it. Meaning publishers who needs to promote their background as an promoting area now can use Adcamo’s expertise to handle this. The corporate additionally launched an API which can be utilized by the advert networks and companies to combine into their very own techniques or software program.
Their platform not solely affords options which may be present in an ordinary advert platform (create campaigns, observe click on, impressions, view particulars – much like Google AdWords or OpenX platforms), but additionally affords a novel function: TBC (Time Earlier than Click on). This metric measures the time from when the web page loaded till the person clicked on an advert, which signifies how efficient an advert is: the earlier a person clicks on an commercial, the simpler that commercial is.
They provide three background advert codecs:
–tiled background (the picture is unfold to fill in the whole background and it strikes as you scroll up and down (frankly, I do not like this format as a result of it could damage the design of a webpage and make it look amateurish…have a look at MySpace pages, and also you kinda get the thought).
–pillar (the picture stays on prime of the background and if you scroll down the background picture disappears in the direction of the highest – I consider that is the very best background advert format thus far. It is not that intrusive and definitely not ruining a webpage design an excessive amount of; it really blends with the design tendencies within the final time period).
–projection (on this case the background picture is in mounted place so if you scroll, the content material scrolls too, however not the background picture – it is a compromise between the 2 choices above).
These three codecs are additionally clickable (sure, you may see the background advert however you too can click on on it).
These background advert codecs will make publishers and advert networks/companies rigorously select the banners they use for his or her campaigns. The publishers will need banners that will not spoil the design of their web site/web page and also will give them payoff. The advert networks/companies will in all probability work with the advertisers to make banners that will not intrude an excessive amount of with an internet site design. The banners are typically tied to the background picture, so no matter is proven within the banners may also present up within the background picture. However typically they don’t seem to be, so the background picture and the banners may very well be separate but complement one another.
Now, the one factor left to show is that if the background promoting will take off. I am fairly certain many customers are very aggravated by the pop-up adverts, pop-under adverts, layer adverts, and interstitial adverts, so I believe it has likelihood.
Will they be aggravated by the background adverts too? (and, by the best way, there is no manner for now to dam the background adverts like there are methods to dam pop-up and pup-under adverts).
If the customers will embrace this type of promoting (like they embraced the textual content adverts) then Adcamo may very well be fairly profitable as a enterprise.
What do you assume as a person (writer or advertiser)? Do you see Adcamo profitable this potential market? (I’m fairly certain the competitors will begin popping up, possibly utilizing different variations of this theme).