- College of Rochester, a non-public analysis college in New York, filed a trademark infringement lawsuit final week in opposition to Rochester College, a Christian faculty in Michigan, over its latest title change.
- The New York college is asking the decide to dam Rochester College from utilizing its title, which it adopted in 2019. It beforehand was often known as Rochester School, and it was initially opened in 1959 beneath the title North Central Christian School.
- The College of Rochester, which was based in 1850, says the same names will possible result in the 2 establishments being confused with each other. The college stated it can not tolerate folks mistakenly believing “they’re affiliated, related, related, sponsored, or accepted by each other.”
The College of Rochester and Rochester College aren’t the one two schools that share comparable names. One instance is Washington College in St. Louis and the College of Washington, in Seattle. One other is Miami College, in Ohio, and the College of Miami, in Florida.
Nevertheless, the College of Rochester alleges that confusion over the 2 establishments is harming its model and undercutting its educational popularity.
Within the lawsuit, the College of Rochester pointed to its 173-year historical past, its nationwide alumni community and its comparatively excessive place on U.S. Information & World Report’s faculty rankings. It additionally touted that it’s one among simply a number of dozen schools within the Affiliation of American Universities, a extremely selective group of analysis establishments.
“This confusion, and the chance thereof, is damaging the goodwill College of Rochester has constructed with the general public by inflicting it to be related to a faculty missing the storied historical past and popularity College of Rochester has labored tirelessly and extensively to construct in america and overseas,” the establishment stated in its grievance.
The 2 establishments have internet addresses which are just one character totally different — rochesteru.edu for Rochester College versus rochester.edu for College of Rochester. In some circumstances, searching for College of Rochester’s internet tackle on Google results in a pop-up asking whether or not the person meant to kind Rochester College’s website as a substitute.
The notification additionally warns customers that cybercriminals “typically mimic websites by making hard-to-see modifications within the internet tackle,” in accordance with the lawsuit.
Furthermore, many LinkedIn customers who listed themselves as Rochester College alumni seem to don’t have any obvious reference to the Michigan establishment and to have blended up the 2 establishments, the lawsuit alleges. Potential college students appear to have made the identical mistake on social media platforms.
Rochester College has been by means of a number of title modifications over the course of its 64-year historical past. From 1997 to 2019, it was often known as Rochester School. Earlier than that, its title was Michigan Christian School, which it switched to in 1978 from Michigan Christian Junior School to mark the addition of its first bachelor’s program.
The Michigan college didn’t instantly reply to a request for remark.